Brand Story
How a decade-old subscription box turned the chore of finding better snacks into a monthly discovery ritual — and grew into one of the category's most trusted names.
Eating clean is no longer just a trend; it has become a lifestyle choice for millions of people. Yet one challenge remains the same: finding snacks that are both delicious and made with better ingredients. Grocery store shelves are crowded with products that claim to be healthy, but reading labels, comparing ingredients, and choosing wisely can quickly become overwhelming.
That's where UrthBox comes in.
Founded in 2013, UrthBox was created to make clean snacking easier, more enjoyable, and more accessible for everyday life. Over the years, the brand has grown into a trusted premium snack subscription box service for customers across the U.S. and Canada, helping people discover new wellness-focused snacks and beverages without the hassle of endless shopping.
A Mission That Started with Better Choices
UrthBox began with a simple idea: healthy snacks should be easy to discover and exciting to enjoy. UrthBox removes the boredom of repetitive snacking. Every month, UrthBox mindfully curates boxes, keeping a few fan favorites while adding a whole bunch of exciting new snacks to discover.
This discovery-driven approach has helped UrthBox stand out in the growing subscription market, becoming one of the most established names in the healthy snack subscription industry.
| 1.3M+ Boxes shipped | 292K+ Customers | 964+ 5-star reviews |
What Makes UrthBox Different?
Many snack subscriptions focus on convenience alone. UrthBox combines convenience with quality. Every product is carefully reviewed before it is included in a box — for ingredient quality, nutritional value, sourcing standards, and taste. Subscribers receive products that align with modern wellness goals, including:
- ✓Natural ingredients
- ✓Clean labels
- ✓Fair practices
- ✓Support for small and upcoming brands
- ✓Plant-based options
- ✓Gluten-free selections
- ✓Protein-focused snacks and beverages
This thoughtful curation allows customers to discover healthier alternatives they may never have found at a local store.
Personalized for Different Lifestyles
Healthy eating is not one-size-fits-all, and UrthBox recognizes that. Subscribers can choose from four curated box types:
ClassicA balanced mix of healthy snacks and beverages without dietary restrictions. |
Gluten-FreeProducts selected specifically for gluten-conscious lifestyles. |
VeganPlant-based snacks made without animal ingredients. |
Protein+Protein-rich snacks and drinks paired with balanced options for active lifestyles — without compromising taste. |
Whether you're a busy professional, a student, a parent, or someone focused on wellness, there is a box designed to fit your routine.
Healthy Convenience Delivered to Your Door
One of the biggest barriers to healthy eating is convenience. When life gets busy, grabbing the nearest processed snack is often the easiest option. UrthBox helps remove that barrier by delivering curated snacks directly to your door on a recurring schedule — boxes ship on the 1st and 15th of each month.
- ✓Free shipping within the U.S. on most plans
- ✓$8.95 shipping to Hawaii, Alaska, and Canada
Discovering New Better-For-You Brands
One of the most exciting parts of the UrthBox experience is discovery. Each delivery introduces subscribers to emerging health-conscious brands, innovative ingredients, and unique flavors. Instead of committing to a full-size product you may not enjoy, UrthBox lets you sample a variety of products first — many subscribers discover new favorites that eventually become pantry staples.
"That extra effort makes the entire experience feel more premium and thoughtful from the moment you open it."
Real Customers, Real Experiences
Trust is built through customer experience, and UrthBox has earned a loyal following, with over 964 five-star reviews from subscribers who appreciate both the quality and the excitement of each delivery.
"The packaging was neat and secure, and everything arrived fresh and in perfect condition. You can tell there's genuine care put into assembling each box rather than just throwing items together."
— Megan"What impressed me most was the transparency. The subscription terms were clearly explained, billing dates were outlined, and I even received reminder emails."
— Mesan"I reached out with concerns about the subscription automatically renewing. They responded quickly and took care of that for me, and were very pleasant about it."
— Evan Murray"What stands out most is the consistency in quality and presentation. I have yet to receive something that felt low quality or out of place."
— Finley Hutchinson"A trustworthy experience. From communication to product quality, everything works the way it should, and that's rare these days."
— Mac SierraRecognized by Leading Wellness and Lifestyle Media
UrthBox has gained attention from major lifestyle and wellness publications:
Supporting Healthier Daily Habits
Wellness is often built through small, consistent choices. UrthBox supports healthier habits by providing portion-friendly snacks for:
- ✓Work and office breaks
- ✓School and study sessions
- ✓Travel and commuting
- ✓Post-workout recovery
- ✓Family snack time
- ✓Everyday mindful eating
Why UrthBox Continues to Stand Out
Since 2013, UrthBox has stayed focused on the values that inspired its founding: quality ingredients, thoughtful curation, product discovery, convenience, and customer satisfaction.
The Bottom Line
If you're looking for a simple way to eat better, discover new healthy products, and make wellness part of your everyday routine, UrthBox offers a compelling solution. For more than a decade, UrthBox has been helping customers across the U.S. and Canada enjoy healthier snacking through curated monthly deliveries, better ingredients, and a discovery experience that keeps wellness exciting.
Snack smarter. Discover better.
Experience healthier living with UrthBox — explore subscription options and start your wellness journey today.
Visit UrthBox.com